Money & Finance

Insurance

Auto, home, health, life — find the best coverage at the right price.

providers

Aviva

The UK's largest insurer, covering almost everything

Aviva is the UK's biggest insurer, offering car, home, life, health and travel cover, with multi-policy discounts and a strong claims reputation.

Widest range of cover (car, home, life, health, travel)
Multi-policy discounts
Financial strength of the UK's largest insurer
Strong claims handling reputation

Best for : Those who want one trusted insurer for several policies

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Admiral

A car and home insurance favourite, famous for MultiCar

Admiral is one of the UK's most popular car and home insurers, well known for competitive prices and MultiCar policies that cover several vehicles for a household discount.

Consistently competitive car insurance prices
MultiCar discounts for households
Bundle car, home and travel to save
Large, established UK insurer

Best for : Households with multiple cars or several policies to bundle

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Direct Line

Buy direct — not on price-comparison sites

Direct Line sells car, home, travel and pet cover only through its own channels, with strong service, generous standard features and perks like a guaranteed hire car.

Generous standard cover and features
Strong customer service reputation
Guaranteed hire car on comprehensive cover
Car, home, travel and pet under one roof

Best for : Those who value service and standard features over the lowest headline price

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LV= (Liverpool Victoria)

Award-winning car and home cover with great service

LV= is a long-established UK insurer praised for customer service and claims, offering car, home, pet and travel cover, plus retirement products.

Award-winning customer service and claims
Car, home, pet and travel cover
Multi-car and multi-policy options
Heritage brand with retirement products

Best for : Those prioritising service quality and claims experience

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The guide

Understanding : insurance

Whether you're looking for car, health, home or life insurance, the right choice balances coverage and price. Our comparison lists traditional insurers and new digital players to help you find the best fit.