Gaming & Betting

Sports betting

Compare licensed bookmakers: odds, bonuses and apps — gamble responsibly, 18+

providers

18+ Gambling can be addictive. Play responsibly.

18+ only. We only list operators licensed by the Gambling Commission (UKGC). If gambling is a problem for you, call the National Gambling Helpline on 0808 8020 133 (BeGambleAware.org).

bet365

The world's leading sportsbook, with best-in-class live betting

bet365 is the UK's most popular bookmaker, renowned for the widest range of markets, excellent live in-play betting and streaming, and a top-rated app. UKGC licensed, 18+.

Widest range of sports and markets
Best-in-class live in-play betting and streaming
Top-rated, reliable app
UKGC licensed with strong safer-gambling tools

Best for : Bettors who want the deepest markets and the best live betting

Visit website See details

Affiliate link — no extra cost to you

William Hill

A trusted British bookmaker since 1934

William Hill is one of the UK's most established bookmakers, with strong horse racing and football odds, a solid app and a nationwide shop network. UKGC licensed, 18+.

Long-established, trusted brand
Strong horse racing and football coverage
Price boosts and cash-out
Online plus high-street shops

Best for : Racing and football bettors who value a trusted name

Visit website See details

Affiliate link — no extra cost to you

Sky Bet

The UK's most popular betting app, brilliantly simple

Sky Bet is loved for its slick, easy-to-use app, strong football focus, Request a Bet and a clean experience — ideal for casual UK bettors. UKGC licensed, 18+.

Slick, easy-to-use app
Strong football coverage and Bet Boosts
Request a Bet custom bets
UKGC licensed, beginner-friendly

Best for : Casual bettors who want the simplest, slickest app

Visit website See details

Affiliate link — no extra cost to you

Paddy Power

Big-personality bookie with strong concessions and offers

Paddy Power is famous for its playful marketing, generous money-back specials and 'paddy power' concessions, with strong racing and football betting. UKGC licensed, 18+.

Generous money-back specials and concessions
Enhanced places on racing, price boosts
Strong football and racing markets
Good app, online plus shops

Best for : Value-hunters who like regular offers and racing concessions

Visit website See details

Affiliate link — no extra cost to you

The guide

Understanding : sports betting

Online sports betting is strictly regulated: only operators holding a licence from the national gambling authority are legal. We list only these licensed bookmakers. Compare them on odds, breadth of markets (football, tennis, basketball, esports…), welcome bonuses, app quality and withdrawal speed. Reminder: gambling is forbidden to minors and carries risks (debt, addiction).

Our guides

All guides

Sports betting for beginners: how to bet smart (and safe)

Understanding odds, setting a budget, the bets to start with, how bonuses really work and the UK tools to stay in control — a responsible beginner's guide.

Read