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Car insurance

Marshmallow

App-first insurer offering fairer prices for many drivers

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About Marshmallow

Marshmallow is a technology-led UK car insurer built around a slick app and a pricing model that looks beyond the narrow factors traditional insurers use. That often means fairer, more competitive quotes, and it has a reputation for welcoming drivers who recently moved to the UK (recognising overseas no-claims history) who can be overcharged elsewhere. Cover and claims are handled digitally, with optional extras available.

Pros

  • Often competitive, 'fairer' pricing
  • Friendly to newer UK residents / expats
  • Slick app and digital claims
  • Quick online quotes

Cons

  • Digital-only, no branches
  • Newer brand than incumbents
  • Add-ons and cover levels to check

Best for

Newer UK residents and anyone overcharged by traditional insurers